Solution: a wine factory with a grand masonry facade in much cheaper Albuquerque, fronting the interstate that almost all tourists take from the state's only big airport to Santa Fe.

FORBES: Magazine Article

In 1945 Marvin Sands started making fruit wine in bulk in a converted sauerkraut factory.

FORBES: Up From the Gutter

For anyone with a passing interest in collecting fine wine, walking around its immaculate aisles is like being handed the keys to Willy Wonka's chocolate factory.

WSJ: Will Lyons on Wine: London's New Temple to Fine Wine