Couples want wine, they buy wine through us, it ships to their door and their satisfaction is guaranteed.
For example, I know nothing about wine, so when I buy wine for a dinner party I determine the value solely on price.
What are the odds that the wine you buy in advance will appreciate?
Most of you, who aren't wine connoisseurs I suspect, will buy your wine as and when you need it and will probably regard the idea of a wine cellar as a little anachronistic.
If you buy wine the best bottles will come from a single vineyard as you spread out to the region and then the country the price and quality drops.
BBC: What's in a name? Plenty, if it's the name of a Scotch whisky.
Don't buy fine art the way people buy fine wine: It's easy to be seduced by the apparent objectivity of numbers.
It all started so innocently with one small gift of homemade cookies that your neighbors reciprocated with a very fancy bottle of wine, which made you want to buy something even nicer the next year to thank them for that bottle of wine, which they returned with a gift certificate for a swanky restaurant in town.
When you buy a French wine labeled Chablis, you are always getting a pure chardonnay wine made in Chablis, period.
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But the biggest battle is over liberalisation: the bold idea of making wine that customers actually want to buy.
In that instance it is legal for them to drink - but not buy - beer, wine or cider with a meal.
He recalled a particularly memorable visit to Opus One, where he was permitted to buy a single case of wine.
WSJ: Drinking Wine With Mike Piazza | On Wine by Lettie Teague
"People have a wine at a restaurant and they want to buy it retail, " said Mr. Adams, adding that he thought a restaurant was an excellent place to experiment.
WSJ: The Everyday Sommelier on the Corner | On Wine by Lettie Teague
The wine list is extensive, with about 20 varieties you can buy by the glass.
If a colleague gives you a token of his or her appreciation, must you run out and buy an iTunes gift card or a bottle of wine to show that you care too?
He said the rise in popularity of English and Welsh wine could be down to two factors: the wine performing strongly in international competitions and an increase in people wanting to buy local produce.
"I buy very little at auctions today because I'm tired of buying fake wine, " said Koch, the brother of industrialists and conservative political supporters David and Charles Koch.
But Gary Boom, founder of London wine merchant Bordeaux Index, says that in order to give the general public a reason to buy this vintage, the prices will have to fall.
If you prefer your white wine chilled, there are various decanters that will fit in a fridge, or you can buy an ice-pocket decanter, which has a small built-in capsule for ice that will help keep your wine cool.
No cigarettes or tobacco are on the list of needs, but a couple are permitted to buy four cans of lager and a bottle of red (keeps better than white) wine each week.
His passion for wine and history led him to resuscitate Edge Hill Estate, a Napa winery founded in 1867, and to buy the Oakville Grocery when it was on the verge of bankruptcy.
Chances are, we all have something we buy that maybe costs more than it should, or at least more than it could, be it wine, fitness, clothing, makeup, electronics, or pure-bred cats.
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