This year, SAP has stepped up to take the lead role as presenting sponsor, and RBC, Callaway Golf, Wine Spectator and Trumpet Behavioral Health are also offering strong support as sponsors.

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Another has been a spate of reports, filtering in via Hong Kong and Taiwan, citing scientific findings about red wine's good effects on health in general, and virility in particular.

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Their appeal has attracted an upscale audience that's curious about the beverage and how it compares with wine health-wise.

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But newly legal New Zealand drinkers love them so much, that sparkling Sauvignon Blanc sales have taken a major bite out of the market for RTD Alcopops, long a thorn in the side of the beer and wine industries, not to mention law enforcement and health advocates.

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The pressing object of this four-day event will be to "provide resource support to professionals and community leaders working to improve community health, " although attendees will sneak in their own wine tasting.

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Hoping their veterans age like wine and not become akin to rotary phones in the wireless era, New York counts on the health of a pitching staff closer to AARP than MVP.

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