Microsoft and Google's products also benefit from working on platforms apart from their own Windows Phone and Android-based systems.
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Should you get the new iPhone, when the best Windows Phone and Android phones offer similarly impressive speed, beauty and features?
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Microsoft also released a few updates to the SkyDrive apps for Windows Phone and Android improving how users access SkyDrive across different devices.
FORBES: Microsoft Adds New Features to SkyDrive, Including Selective Sync
On mobile, a new ESPNFC app launches giving fans access to its content wherever they are, available on Apple, Windows Phone and Android handsets.
ENGADGET: ESPN launches ESPNFC site and apps, updates ESPN Goals with match previews, highlights
Windows Phone and Android users also can now easily search through their SkyDrive files as well as control their photo upload and download size.
FORBES: Microsoft Adds New Features to SkyDrive, Including Selective Sync
Even with a slight spec sheet advantage, neither their Windows Phone or Android handsets have become must-haves in the way that other handsets have managed.
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Kindle Textbooks are "Rent Once, Read Everywhere" as they can be read across the most popular devices with free Kindle Reading Apps for PC, Mac, iPad, iPod touch, iPhone, BlackBerry, Windows Phone and Android-based devices.
Will Samsung remain committed to Android, refocus on Windows Phone, fork Android or all of the above?
SmartGlass is a generalized second-screen technology that can support a wide array of second screens, including smartphones that run Windows Phone, iOS and Android and tablets that support Windows 8, iOS and Android.
Windows Phone 7 and Android mobile platforms as well as through devices from Vizio, SanDisk, HP, Sonos and Philips.
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So the real question becomes: Windows Phone 8 or Android?
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After his famous "burning platform" memo, he opted to abandon the Symbian operating system, and choose Windows Phone rather than Android as the lifeboat to take Nokia to calmer waters.
Faced with the prospect of competing with their operating system's lead benefactor, some have proposed that Google's takeover of Motorola will lead to an exodus to Windows Phone 7 by Android licensees.
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That means popular middleware engines such as Unity and Havoc can run on Windows Phone 8, and that means porting advanced gaming titles between iOS, Android, and Windows Phone 8 is going to be a much simpler process.
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Besides Android, Windows Phone is now the only viable alternative for any smartphone manufacturer.
FORBES: Microsoft Going To $28 But Phone Biz Is No Big Driver
Passengers running Android and Windows Phone will likewise have to wait for outside developers to finish their own projects.
ENGADGET: MTA app for iPhone offers New Yorkers real-time subway arrivals, a small dose of relief
And there are many other reasons, including hardware and user interfaces, why smartphone buyers might prefer Android or Windows Phone devices.
Quest Visual say they plan to add more languages and expand on to other mobile platforms, including Android and Windows Phone 7.
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Word Lens is only available on the iPhone but plans are afoot to get it on other platforms including Android and Windows Phone 7.
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The question is of those roughly 40 million Android and Windows Phone customers, how many could Apple win over with an iPhone 5x?
On average, iPhone, Android or Windows Phone handset owners consumed 35 times more data traffic than a typical phone user, said the annual Deloitte report.
Although Microsoft is doing well in the software part, most Windows Phone devices lag far behind Android smartphones and the iPhone when it comes to hardware.
FORBES: Microsoft Sips Mango Juice With Its Mind On Mobile Market Share Gains
Both Android and Windows Phone 8 SkyDrive users get a long-due file search as well as the option to shrink photos when they go online.
Launched in Asia, it caters to those who like their emoticons and stickers, but it's a solid messenger and available on iOS, Android, Windows Phone and BlackBerry.
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It runs on iOS, Android, Windows Phone, Ovi and BlackBerry.
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As IDC points out, Samsung also has its allegiances spread across Android, Windows Phone, and later this year, the Tizen platform, which, like Bada, is also based on Linux.
FORBES: Even Linux Has A Greater Smartphone Market Share Than Windows Phone
The company also must lure back past BlackBerry users who have moved on to newer platforms, and present itself as a reinvigorated alternative to iOS, Android and Windows Phone 8.
CNN: With BlackBerry 10, struggling phone maker eyes comeback
Rode Dog isn't expected to hit iOS, Android and Windows Phone until its fully polished, but you can sign up to receive word of its launch at the second source link below.
While versions for Android and Windows Phone are likely, there are no plans to support the BlackBerry OS. Yahoo also is working on a Metro version, which would be perfect for Windows 8.
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