David Weeks, Windows marketing manager for Microsoft, told CNN that the company had made huge strides when it came to improving security on the Internet.
Ballmer and Windows senior product manager Ryan Asdourian touted the success of Microsoft's Windows 7 operating system, which has won favorable reviews since it was released last year.
We caught up with Greg Sullivan -- senior product manager of Windows Phone -- for an early morning chat during Mobile World Congress.
Speaking at Design Day 2013, Wolff Olins creative director Todd Simmons and Windows Phone design studio manager Albert Shum talked about the challenges of rebranding a company like Microsoft.
"Edge devices connected and working in unison with an enterprise's broader IT infrastructure unleash the potential of the Internet of Things by yielding the actionable data and operational intelligence that drive businesses forward, " said Kevin Dallas, general manager of Windows Embedded at Microsoft.
ENGADGET: Windows Embedded 8 Industry scheduled for release first week of April
"The automakers want a new version of the OS every fall so that they have a test bed over the winter and can offer it in their cars for the next model year, " said Keith Weintraub, product manager for Windows CE for Automotive.
"Powered by Windows Embedded Handheld (based on Windows Mobile 6.5 technologies), the Intermec CS40 offers business professionals the ability to capture, access, and act on business critical information where and when they need it, " said Kevin Dallas general manager of the Windows Embedded Business Unit at Microsoft Corp.
ENGADGET: Intermec CS40 walks the work / play tightrope, WinMo 6.5 threatens to knock it off
Other new features include a new internet speed diagnostics page, the full release of the new BBC iPlayer Desktop, and a cross-platform manager that will allow Windows, Mac, and Linux users to download BBC programmes, including those in HD.
The irony here is that one of the biggest criticisms for years was Windows Mobile's lack of a task manager and the ability to kill applications that were running.
ENGADGET: Entelligence: Mobile multitasking is mostly a myth
"LaCie is pleased to work with ASUS to showcase the power of Thunderbolt technology in a Windows environment, " said Erwan Girard, Business Unit Manager for Professional Solutions, LaCie.
ENGADGET: ASUS and MSI launch Thunderbolt motherboards, tie for first place
As an example, Derek Snyder, a Microsoft senior product manager, demonstrated an in-the-works Windows Phone application for British Airlines that pushes notifications such as flight arrival and departure times right to the app.
FORBES: Microsoft Makes Windows Phone More Social, Intuitive With 'Mango' Update
"Overcautious customers tend to disable Poproxy manually in the Task Manager (accessed by hitting Control-Alt-Delete in Windows), others get weary of the program and decide to block it when their personal firewall reports that Poproxy is trying to connect to the Internet, " said Van der Grift.
"All those tall buildings in Manhattan with glass exteriors and windows use soda ash, " says Nikhil Sen, GHCL's senior finance and strategy manager.
"We're achieving a very significant amount of battery savings, " said Microsoft's principal programme manager Ruston Panabaker, who would not be drawn on exactly how much overall battery life Windows 7 will save.
Forget Windows 8, Windows Server 2012 is where it's at... if you're a corporate IT manager, that is.
ENGADGET: Microsoft delivers Windows Server 2012, puts the enterprise on cloud 8
Karan Khanna, Microsoft's lead product manager for NT Server, explained that applications that run under NT 4.0 will run under Windows 2000 if they don't access the new features.
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