What this software does to overall system performance probably varies from machine to machine based on processor speed and version of Windows, but it is a very innovative marketing strategy to use what many users will consider as a missing feature in Windows 8 as a hook for a revenue producing app platform.

FORBES: Windows 8 Killed The Start Menu, But A Startup Named Pokki Brought It Back

The Internet has continued to free app-makers from dependency on Windows or any other desktop platform (and, thus, from dependency on Microsoft).

FORBES: Could Microsoft Collapse?

There had been thousands of handheld apps for Palm and Windows Mobile platforms before, but it took Apple and its structured iOS platform to turn mobile app developer into a calling that one could not only be proud of but get rich from.

FORBES: The iPhone Turns Four: How It Has Changed Us