He was asked to pay (at a discounted price) only for removable furnishings, such as window treatments.

FORBES: Home Improvement

The place was decorated a bit like a teenage girl's bedroom, with paper lanterns, gauzy pink window treatments and purple mats.

WSJ: In the Searching Pose

Ms. Cherba says her clients often use credit cards to pay for her carpeting and window treatments, which can run thousands of dollars.

WSJ: Small Businesses Confront 'Swipe Fee' Conundrum

Window treatments are another top-selling item on the site.

FORBES: Beijing Startup Builds On Shoulders Of Giants To Go Global And IPO From China

One such session gave rise to a Pella innovation this year: between-the-glass cordless blinds and shades (window and patio-door treatments tucked between panes of glass and away from dust and yanks from kids).

FORBES: Too Much of a Good Thing?