Sears, for example, has developed a response model based on weather, e.g. targeted emails on window AC units during a heat wave targeted at relevant zip codes 3-5 days after a heat wave.
It's no secret that the Xbox 360 can get a little hot under the collar -- after all, this is the same console that drove people to build elaborate support systems or hang their power bricks out the window -- but who knew that the heat was intense enough to cook up some disgusting scrambled eggs?