This XKR-S doesn't cheat the wind so much as throw a bottle at its head and tackle it, yob-style.

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But at the reading for her new book she advised brand-builders to throw popularity to the wind.

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Finally they were invited to throw caution to the wind and make some left-field prediction.

WSJ: Predicting the Tech Future is a Difficult Thing to Do

Of course, this doesn't mean investors should throw caution to the wind when trading a low-volume ETF.

WSJ: No Need to Avoid All Low-Volume ETFs

Of course, a slightly more hungry brand-name school might decide to throw caution to the wind and offer a richer partnership with other schools that promised a branded degree, too.

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