Win a few of the inner city regions and you could be on your way to forming a government.

BBC: Playing the politics game

It argues that the way to win hearts and minds is to emphasise universal values: explain your policies, of course, but stress that America strives for values which everyone shares.

ECONOMIST: American values: Living with a superpower | The

Or to put it another way, the most important thing you can do to win the hearts of your customers is to win the hearts of your employees first.

FORBES: Turning Customer Care Inside Out