Kiwi plans to use social media campaigns and face-to-face sales to win over customers and word-of-mouth recommendations from them, Yecke said.

FORBES: Startup Kiwi Uses Social Media To Sell Solar To Homeowners

To win, you just need to spread the word.

CNN: Turning global activism into a game

Play the special Gaga word of the day for your chance to win Lady Gaga prizes, including a signed album and concert tickets to see Lady Gaga perform.

ENGADGET: Zynga crowns Lady Gaga as FarmVille's newest cash cow Alt

And on the plane the campaign got word that she did pull out a two-point win in Indiana.

NPR: Clinton Plows Ahead after Slim Win in Indiana

Fleischer also defended Rove's use of the word "war" when talking about the fight to win congressional approval for a permanent repeal of the estate tax.

CNN: White House defends Rove political presentation