As companies seek to win credibility for their efforts at reducing emissions, they are inviting mainstream green groups such as Washington's Environmental Defence Fund to advise them and to keep them honest.

ECONOMIST: Emissions

This likely does win some credibility points from the right.

FORBES: PolitiFact Goes Down the Rabbit Hole

Innocent or not, Greenberg didn't win many points for credibility in a civil case.

FORBES: The Battle of the Titans over AIG

If they cannot, they will lack the credibility to win capital-raising business from the world's companies and governments.

ECONOMIST: Out of their league?

In a speech to the Fabian Society in London on Saturday Mr Balls said Labour faces "a big task" to regain economic credibility and win back public trust.

BBC: Ed Balls: Labour cannot reverse public pay freeze

But with a new logo introduced on June 10 and a big print-ad campaign slated for September, the company figures Java is the ticket to win back badly needed credibility.

FORBES: Magazine Article

Then there are two wild cards that can be used to win almost any trick: transparency and credibility.

ECONOMIST: Five-card brag

No Child Left Behind didn't win us "soccer moms, " but it did cost us our credibility on locally controlled education.

WSJ: How Republicans Can Build a Big-Tent Party

The former investment banker is going to have to win over Merrill's 14, 000 brokers, not to mention shoring up risk-taking activities and restoring credibility with investors, clients and regulators.

FORBES: Merrill Hires Mr. Fix-It