The Protocol is a win-win outcome for the environment and economics: it is a multilateral environmental agreement that provides solutions to economics, and it is also an economic treaty that provides necessary protection for the environment.
Successful entrepreneurs, like Tony Hsieh of Zappos and Casey Sheahan of Patagonia, have long since realized that influence is no longer something that you do to someone to get what you want, but requires listening and relationship building to do what they want, with a win-win outcome.