Aberdeen's Stewart Milne, who supports a 10-team top flight, believes a 14-team alternative will not win support.

BBC: SPL change unlikely says Thompson

Still, an alternative maximum tax is a win-win bet.

WSJ: John H. Cochrane: America Needs an Alternative

Our customers are happy to engage with the sponsor for a brief period as an alternative to paying for fast Internet access which makes this a win-win for all involved.

ENGADGET: JiWire, AWG use location-based ads to spread free airport WiFi in the US