So there you have it: this is Willy Wonka updated for the modern age.
And five minutes later, in a feat of Willy Wonka-like magic, he was holding that doodle in his hand.
Kit Kat has found that sweet spot between Willy Wonka and the Chocolate Factory and The Most Dangerous Game.
Visiting these boutique winemakers is a joy, the vinicultural equivalent of being shown the chocolate factory by Willy Wonka himself.
If Willy Wonka had had a soft spot for toys rather than sweets, his factory would have looked a lot like this museum.
Republic Wireless is now issuing the cellphone equivalent of Willy Wonka's golden tickets: an invite to its forthcoming beta.
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For anyone with a passing interest in collecting fine wine, walking around its immaculate aisles is like being handed the keys to Willy Wonka's chocolate factory.
Much like the fictional character Willy Wonka, he carries a dozen or so chocolate bars with him whenever he travels, approximately 150 days a year, handing out treats on planes and in offices.
Also in true SEOmoz style, the company is announcing this round of funding with a series of memes, which include those that reference Captain John Luc Picard, Willy Wonka, and the kid that raises his fist in triumph.
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The platform was packed - not only with the fortunate passengers who had their Willy Wonka-esque burgundy and gold tickets, but also with steam enthusiasts who had braved the bitter cold to catch a glimpse of this majestic train.
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Skeleton looks like something straight out of Willy Wonka: Hurtling face-first down a frozen track on a sled that resembles a cafeteria tray, Ms. Uhlaender often tops out at 80 miles per hour with her chin inches from the ice.
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