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But, although demonstrably willing to innovate, Mr Veltroni has none of Mr Obama's inspiring rhetorical skills.
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By reassuring buyers that the company would pick up their car payments if they lost a job, Hyundai scored a lot of points with consumers even if they remained reliably employed, because the program amounted to a statement that the brand understood the times and was willing to innovate and take leadership even during such an era.
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It has lost the ability to innovate in ways that make customers willing to pay a price premium.
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An employee that feels supported and appreciated is more willing to devote their full energy, creativity and passion to the company and its goals, and will naturally innovate in every area within their influence.
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Only by attacking the old rules, and being willing to allow both diversity and disruption, can the business innovate.
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Innovate and make differentiated pogo sticks people are willing to pay a premium for.
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