Willa, as he called his wife, was driving home from Ash Wednesday church services.

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According to bookstore owner Willa Robinson, the excitement in Kansas City is off the charts.

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Rather, they occupy a place in the minds of Americans everywhere, thanks to the prairie literature of Laura Ingalls Wilder and Willa Cather.

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"In China we are jealous of our HR co-workers in the U.S., " where online recruiting platforms are more mature and can attract qualified candidates, said Willa Wang, talent acquisition director at Lenovo China, the Chinese unit of Hong Kong-based personal computer company Lenovo Group Ltd.

WSJ: In China, Recruiting Gets Social