How does your brand connect with consumers in a way that ensures it will never fade into gray?

FORBES: Why Character is a Branding Essential

The final reel of his life may have run through to the end, but his memory will never fade.

CNN: Roger Ebert, renowned film critic, dies at age 70

As long as it keeps getting passed on in rock songs this fun and familiar, that bond will never fade.

NPR: Visqueen: A Ferocious Song Of Devotion

Her legacy will never fade, her spirit will always be with us, and her love will live forever in our hearts.

FORBES: Elizabeth Taylor, Hollywood Legend, Dies At 79

Many have made profound sacrifices to uphold the ideals we cherish, carrying wounds that may never fully heal and dark memories that will never fade.

WHITEHOUSE: The White House

They were family and friends, service members and first responders -- and the tragedy of their loss left pain that will never fade and scars our country will never forget.

WHITEHOUSE: The White House

There are dead, there are injured, there are lives permanently changed and trauma that will never completely fade.

WSJ: A Joyful Day in Boston Ends in Shock

And here lies the problem with Armstrong, and the heart of the reason why his story will never really fade away: He is the ultimate paradox, the sinner and the saint.

FORBES: Despite The Fresh Evidence Of Doping, Lance Armstrong Will Ride On With The Esteem Of Many