The rapid reduction of sharks is disrupting the ocean's equilibrium, according to Peter Knights, director of WildAid International.

CNN: Shark fin soup alters an ecosystem

In 2006 WildAid also famously recruited Yao Ming, the 7-foot-6 NBA star, to swear off shark fin.

FORBES: Hawaii Turns Up The Heat On Chinese Delicacy: Bans Shark Fin

WildAid enlisted the aid of numerous celebrities to celebrate the ground-breaking legislation including my personal favorite, Hawaiian born Kelly Hu (Chinese America actress, fashion model, former Miss Teen USA and former Miss Hawaii USA).

FORBES: Hawaii Turns Up The Heat On Chinese Delicacy: Bans Shark Fin

" White Mike" as he's sometimes called, says his highly successful commercial work has helped him see the power of photography, but rather than promote celebrities or products, he's using his skills to help advocacy organizations like WildAid, Sea Shepherds, EarthEcho, and Shark Spotters in South Africa.

CNN: These photos put you face-to-face with sharks