Mr Lovell believes that although we're in something of a "wild west" period right now when anything goes, this way of selling games will prove its worth for both the industry and its consumers.
The study, which was done during the summer, comes amid ongoing concerns in the investment world that the new normal translates into smaller returns over a longer period of time, and wild swings in the market that keep investors on edge daily.
Wild, a consultancy specializing in the cruise industry, that over a six-year period from 2005 to 2010 in which the cruise industry carried 98.2 million passengers, there were 16 fatalities and 518 injuries.