It then goes on tour - visit Wild Rose for more details.

BBC: Review: Peter Pan on Ice at the Ipswich Regent

Canandaigua's operating margin on Wild Irish Rose is still near 18% --nearly twice the margin it makes on the rest of its 180 brands.

FORBES: Up From the Gutter

Working from the base of Wild Irish Rose, Marvin Sands steered Canandaigua into other bottom-shelf wines like Manischewitz and Old Duke for three decades.

FORBES: Up From the Gutter