Web analytics company Hitwise reports that Wikia Search's traffic is still too small to measure.

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Only now, Wales argues, can the real test of Wikia's community-powered approach begin.

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Wikipedia founder Jimmy Wales, whose for-profit content creation site Wikia recently surveyed its young users about their technology habits, agrees.

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Wikia, which also has categories for entertainment and lifestyle, combines the open-source concept of Wikipedia with a bit of editorial oversight.

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With Wikia Search, Wales is betting on a very different approach: transparency.

BBC: NEWS | Technology | Open source search effort starts

Answers, Mahalo and Wikia, just to name a few.

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Gil was formerly an executive with eBay and CEO of Wikia.

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One potential upstart competitor, Wikia Search, may already be feeling the crunch: Its parent company, Wikia, announced this week that it will lay off 10% of staff.

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On Tuesday, Wikia Search relaunches with features that allow users to fully edit and filter all search results, instead of the limited editing functions given to users in Wikia Search's alpha phase.

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So the way Wikia Search works is to be determined by the community of users, "Wherever there is an editorial decision we want to push that out into the community", said Mr Wales.

BBC: NEWS | Technology | Open source search effort starts

Last January, Wikipedia founder Jimmy Wales launched a search engine called Wikia Search, a purported "Google-killer" that aimed to edit and refine search results with the same methods that have made Wikipedia a Web phenomenon--the contributions of thousands of volunteers.

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