The user-friendly site, which runs on open source Chinese wiki software, has colorful graphics and icons to click on imaginatively designed sections.

FORBES: Why Draper Funded China's Wikipedia

Joe Kraus, the co-founder of JotSpot, a provider of wiki software, reckons that most of the millions of wikis already in existence are designed for small, well-defined groups of people.

ECONOMIST: Are many minds better than a few?