In 2007 Nassim Nicholas Taleb created a widely-spread meme and best-selling book on Black Swans, highly unexpected events that carry major scale and impact.
The advice site now attracts 3 million unique visitors each month, hooking its audience with fact-checked health articles that then spread widely via social media.
Glastir aims to provide balance between the need to produce food and protect the environment, to be accessible to all and to spread money for implementing agri-environment work more widely among farmers.
With a basket spread widely around the globe, Brinson argues, you can get equity-like returns with the low volatility you would expect from a balanced portfolio (a mixture of stocks and bonds).