Framing is a critical negotiation skill so why not practice it on the easy things (your own life) before trying it out on others.
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It is easy to see why Komen might not wish to be associated with Planned Parenthood.
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The reason why programs are not sustainable is simple and potentially easy to correct.
Not easy, you can see why the major release cycle might need to grow.
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Okay, it's not easy, but that's why we're no Einstein and he was.
If it were that easy to make people richer, why not give them more quantitative easing every day of the week?
Disparate data from many different sources was not easy to leverage, which is why Independent Health decided to change the way it managed its information.
When you do a design and you do it seven or more times to find the right cut and the right proportion, it's not easy to get there, and that's why it's costly.
Quite why anyone would enjoy having an animal that could easily kill him is not easy to say.
Ms Frederick told BBC News that she did not understand why the full report should be confidential and that it would easy enough to publish the transcripts without the details of the schools and individuals who gave the interviews.
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So, what bugs me (as above, easy to achieve) is why does everyone complain about WalMart and not about Costco?
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The easy-money policy of the Fed explains why inflation-linked bonds may not be a bad deal for investors.
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"It's a great aircraft for us because of its short take off and landing capability, but they are not easy to get hold of because they are so popular, which is why we had to go to Canada, " Skybus chief executive Jeff Marston said.
That's why he decided to throw his hat in this ring -- not to just make all the easy decisions, because when you're President there are very few easy decisions.
If his analysis is correct and it is difficult to argue with most of it, it is easy to understand why we are in the intelligence predicament in which we are and why bureaucratic reshuffling is not going to do much good.
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