Instead of a pursuing an economy chasing after more, why not pursue an economy asking for enough?
So why would advertisers pay more for an ad on Facebook than on other sites, if the CTR is lower?
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Apple did that, but in classic Apple style, it was less an apology and more an explanation of why Apple is great and its competition is pathetic.
If baseball players can switch allegiance more than an Afghan warlord, why not fans?
But then, why quibble over what amounts to little more than an innocently misplaced decimal point?
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And, more than the how, the why of an IPO at present would need to be answered.
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We know increasingly more about why this is, thanks to an increasing amount of research on advertising effectiveness.
Why would they regard an expanded council as more legitimate while we have tens of thousands of American soldiers there?
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Why would the school shovel still more money to an employee as a parting gift before he heads off to Wall Street?
But there might be an even more animalistic explanation why a cloudless sky buoys us up: "When it's good weather there's much more flesh on show, which cheers most people up, " says Dr Workman.
An iPad user is over 30% more likely to say they are taller than most other people their age and gender, which might explain why they are 31% more likely to choose an aisle seat when they fly.
The debate raises an even more basic question: Why would we want to enhance memory in the first place?
The taxpayer advocate, Nina Olsen, runs an independent office within the IRS. She got access to the data as part of an effort to learn more about why some taxpayers are more likely to cheat than others.
Curious as to why mere belief that he was facing more competitors would alter an individual's performance, the two researchers ran a second experiment.
From a Scottish perspective, it's puzzling why distribution of government spending within England is not more of an issue, and doesn't feed through into a stronger lobby.
In a way, an even more interesting question would be why Ms. Dorn saw fit to take a significant pay cut to assume a position that may cease to be Mr. Hastert's to fill half a year from now?
Rather, they should offer a variation that is an order of magnitude more ambitious and ask why the latter cannot be accomplished.
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If this is more than an artifact of the data, understanding why this is happening may point the way to better policies.
Illinois is an object lesson in why firms are starting to pay more attention to the long-term fiscal prospects of communities.
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Why should the U.S. keep ponying up more money for an agency whose procedures may be creating the very kinds of crises it is supposed to prevent or cure?
There are a lot of statistics, figures and charts in the report, yet there is no attempt at an explanation as to why women specifically would make startups more successful.
Exactly why some people were able to accumulate more than others has been something of an anthropological mystery.
The more Wayfair CEO, Niraj Shah, told me about the company in an October 8th interview, the more I kept wondering why I had never heard of it until then.
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So if paying more money for an education decreases the likelihood of drinking, why have we, by most accounts, seen an increase in college drinking over the years despite rampant tuition increases?
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An appreciation for consistency, quality control and coordination should give us a bit more respect for the world's bureaucrats and an understanding of why there are varying levels of oversight at different organizations.
Bob Woolmer was a large man and that's why one could argue that either it's an extremely strong person or maybe more than one person.
To simply liken divorce to an illness, only serves to deflect attention from the real reasons why more marriages end prematurely these days than they used to.
And the only thing more fickle than a fund manager is an Internet user, which is why so many jaundiced eyes are being cast on social media IPOs.
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Why isn't there more of their far-reaching, influential work, instead of an entire room given over to reproducing the overexposed Damien Hirst Pharmacy restaurant?
But if this is such an easy way to make money, why doesn't the government do it more often?
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