Why do we feel the pressure to evaluate every conference, cocktail hour and business card by its immediate ROI?

FORBES: A Call to Socialize

And it is why we have taken the time to evaluate those that remain at Guantanamo, to ensure that those that are transferred or -- that those that are transferred either through a court order or by other means, that there is a plan in place for their -- for the safety and security of those around them.

WHITEHOUSE: Press Briefing

When asked why, he replied that he had once tried to evaluate one of these exotic securities but found the task immensely time-consuming and horrifically complicated.

FORBES: Rating Agencies? Still Subprime

Access to these stats means we can evaluate games at a much deeper level to know precisely why the Lakers are so bad this season, or which combinations of players are giving the Knicks their best advantage.

ENGADGET

Such tricks of the calendar are why Ken Solow, chief investment officer of Pinnacle Advisory Group, urges investors to evaluate portfolio managers' returns over both bull and bear markets.

WSJ: How Mutual Funds and Managers Massage Their Numbers, Legally