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Every once in a while, something happens in sports that reminds us all why we care about games even in times when it would seem games really don't matter very much.
The biggest problem is that while the ad spends all of its time talking about the 90s, and by extension, Internet Explorer in the 90s, it says close to nothing about Internet Explorer in 2013, or why we should care about it.
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It was intended to start a conversation about global education and why local students should care about their peers in developing countries.
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As long as the television pictures keep coming, why should anyone care about the machinations of the sport's governing body?
Why should HTC care about my personal revelation, or the desire of anyone else who wants to stay on the cutting edge?
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So, why should Americans care about a Spanish judge targeting a couple of Russians who may or may not be guilty of any wrongdoing?
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So this is not just a "feminist issue" -- you know, sometimes guys say, well, why do I -- why should I care about it?
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After all, summer is coming, sounds like the novels would make for good beach reading. (They absolutely do.) But why should you care about Dick Francis when it comes to business?
Why should we care about two degrees of warming?
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Why should you care about your second brain?
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Why should marketers care about iTV?
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Why should you care about typography?
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Why should voters care about the broad sweep of policy promoted during elections by a party when other organisations will lobby all year round for their special interest, whether this is protection of the environment, opposition to abortion, or the defence of some subsidy?
Being willing to reach out and touch people has yielded both great professional opportunities and interpersonal high-jinks, both of which are valuable commodities when it comes to personalizing the online space and creating awareness for who you are, what you do and why anyone should care about that.
But then again, Kim is not Asian, so why would she even care about customs that are far removed from her own.
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The question of why concerns about poor care in the NHS do not always get flagged up or dealt with have been an issue since the Francis report into the failings at Mid-Staffordshire trust was published a fortnight ago.
This is why Wall Street could care less about emerging markets, and cares more about the pitiful growth in the US. Funny, no quotes from the head of the US business or the head of the European business.
It seems that the real discussion should not be about this gender gap, but why we, as a society, care more about this gender gap than the other.
If you care about it, why don't you support stem cell research?
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