If marketers understand what people believe and why they believe it, they can connect more completely with them.
It is also why I believe it would behoove anyone who has an opinion about the future of our planet to read The God Species.
What matters is that you thought your way there and can explain why you believe it.
You have to constantly challenge yourselves so you know why you believe it, and can defend it.
Plenty of questions in this case remain unanswered, which is why I believe it's risky for Mr. Buffett to get too far out on the Goldman limb before the facts are known.
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Why should I believe it should be 65 cents when you've been so conservative?
With lending rates at such lows, why does the Administration believe it is even necessary to reduce the deficit at this point?
Microsoft is packed with clever people, and pours billions into research and development, so why do so many people believe it has delivered nothing much new for the past decade?
It is also why many people believe that the nationalization of health care services saves resources in those countries so blessed by it.
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Why is it that some people believe that any time spent on an electronic device is a waste?
That's why he's focused on it and that's why he continues to believe that while there are great disagreements -- and he talks about the stalemate that exists here in Washington, a stalemate that the voters can settle in November -- prior to that, there are things that we do agree on that we can act on: tax cuts for the middle class.
More importantly, why do the underwriters believe investors will believe it?
But why is it that some parents and advocates believe that childhood vaccines are the cause of this?
One reason why many people distrust nuclear power is because they believe it is impossible to separate civil reactors from weapons-grade fissile material.
Meanwhile, Lucero's mother still can't believe what happened to her son -- or why it happened.
"I am an independent voter because I believe in the spirit of America and how and why it was founded, " she said.
And that is why, because it is not widely held, we do not believe it will prevail.
And when all is said and done, part of why I believe so strongly in reforming our health care system is because of the difference it will make for these women who gave us life -- so simple -- these women who raised us, these women who supported us through the years.
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And that's ultimately what I believe both peoples want -- which is why I think -- I think it was very interesting that in my speech in Jerusalem, some of the strongest applause came when I addressed the Israeli people and I said, you have to think about these Palestinian children like your own children.
So why do we persist with the male mid-life crisis, talk about it, believe in it?
The fact is, is that the reason why we wanted a vote on the full measure is because we believe in every piece of it.
If he did not believe that the bank would have control over Aurora, it is hard to see why he would sign such an agreement.
Plaintiffs do not explain why it is unjust for the Defendants to retain the money from someone who did not believe their misrepresentations when purchasing, did not purchase because of their misrepresentations, or received the benefit promised.
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Why would such highly intelligent, highly educated people believe in something when all logic and all evidence refute it?
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There are two main reasons why Republicans oppose extending benefits: because the country cannot afford it, and because benefits, they believe, have given the unemployed an incentive to stay out of work.
The big loser in the process is the independent inventor or small company, who do not seek patent protection for their new ideas because they do not believe (perhaps correctly) that they will ever be able to enforce their patent, so why seek it.
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It's an attempt to account for what has happened to it to cause such confusion and debate, and why the version I favor is one I still believe is the best way of approaching the exigencies of our current, perilous moment.
His family believe it could hold details of his life as an informant and potential clues about who killed him and why.
So that is why we are critical of unilateral steps by either side that we believe do not serve the cause of returning to face-to-face negotiations, and it is why we encourage both sides to return to face-to-face negotiations.
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