But why go to all the trouble of creating a new payment system when there are plenty of alternatives already in place?

FORBES: Paying For Stuff With Your Phone

Why go to all the trouble?

FORBES: On The Cover/Top Stories

Why would they continue refining the specifications, go to all that trouble for something that, if it was a rocket, would soon be blown into shrapnel when it went off?

CNN: Transcript of Powell's U.N. presentation

Why go to all that trouble, asked Mr Powell, if the tubes were just to be blown up in a rocket?

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