Nevertheless, many of the biggest brands continue to pursue what remains of the mass audiences of old, which is why ad time during the Super Bowl is so expensive.
We're not quite sure why the ad lists the laptop as "Full HD (1080i)" when the LCD is capable of 1080p, and after Sony has so clearly stated that "True HD, " at least, is 1080p.
Why should free, ad-supported radio music be curtailed because technology has advanced to enable an innovative new platform and distribution channel?
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That's why Asia's TV ad money -- something like 99% of it -- still goes to local stations.
Instead you have to understand why you were running the ad in the first place and measure the real impact of the campaign.
As for why display revenues were down, ad prices were down about 10% in the first two quarters of last year, then in Q3 with the Olympics, prices improved.
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So instead of trying to hide the fact that Avis was the also-ran rental car agency, the ad men asked: why not turn its No. 2 position into an asset?
"He's going to have to make a case why this has to go on ad nauseam--and ad nauseam is a good way to put it, " a White House official said of the bind Gingrich faces.
So why would advertisers pay more for an ad on Facebook than on other sites, if the CTR is lower?
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No way, said Khoja, who countered that he would shut off service in the area and run a full-page ad in the newspaper explaining why no cell phones were working.
One other reason why more and more people reach for the ad-blocking software has to do less with how the ads look and more with where the ads appear.
So, say the good people at HelloWallet, if a huge chunk of men and women are using their retirement savings vehicles as an ad-hoc emergency savings account why not have employers first help their employees set up a real emergency savings account before addressing retirement savings?
Thirty years ago, Sherry Gavanditti was applying at an ad agency and the owner asked her why he should hire her.
Economists need to explain, therefore, why a rational consumer would be persuaded by an ad which offers nothing but an enticing image or a good laugh.
Why not make them apparent instead of burying the product under ad agency production values?
Coming up we'll talk about why you might have been hearing an awful lot about an ad for Cheerios, that's causing an uproar online because of the casting.
This may be the single most important issue and it lies at the heart of why the LTV model eventually breaks down and fails to scale ad infinitum.
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Which is why I hope that the Governor and his supporters will replace the TV ad currently running with one that better, and more accurately, explains to Wisconsin voters how he is reaching his conclusions on his success or failure when it comes to creating jobs for his state.
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Indeed why is it that anybody dull, stupid or unambitious has a Birmingham accent in ad land?
CareerBuilder is buying a Super Bowl spot for the fifth consecutive year and will use the ad to launch a new "Tips" campaign, which features reasons why someone needs to look for a new job.
Ms. MINDY FINN (E-campaign Director, Republican National Committee): Why don't we use the Web and empower our supporters to then create an ad that will go on television, which is still the most powerful medium for reaching the masses?
Why did so-and-so get such a great book cover and mine looks like an ad for the circus?
When I talk to ad directors and copywriters about Facebook as a creative platform, the question I get is Why are the ads so small?
Thanks to Advertising Age, we now know why General Motors pulled all of its paid ads from Facebook: The automaker wanted bigger, flashier ad formats than the social network was willing to provide.
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The Facebook Ad sales team will have their hands full to keep fill rates as high as possible which is why they will need to make use of both premium and performance advertisers.
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