And what about folks like those who contacted Siegel, callers whose success supported an administrative assistant but whose personal experiences left them seeking clinical insight?

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This is especially dangerous for a candidate whose spectacular early success in raising Republican hopes and cash owes more to who he is than to what he's done--and more specifically, to who his father is and what the Bush brand has come to mean.

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This applies both to potential diggers, whose searches will then be more effective, and to potential diggees, who should try to anticipate today what people may be searching for tomorrow.

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