Last year, the Supreme Court overturned numerous trademark rulings by deciding in favor of a Philippine garments manufacturer whose label is similar to U.S. jeans-maker Lee.

CNN: A Supreme Lack of Faith

Denim, a humble material whose virtue was its cheapness, became as valuable as satin when turned into jeans.

ECONOMIST: Bonnie Cashin

"You just can't do custom full-time, " says Karl Thoennessen, whose label, Rogue Trade, also offers ready-to-wear raw denim jeans.

FORBES: Magazine Article

Lang Lang, whose everyday outfit is a black T-shirt, a silvery Versace jacket, jeans, and sneakers of his own design, will be a ubiquitous Olympic presence.

NEWYORKER: The Olympian

So, being a boy whose only wish at that time was to own and wear a pair of blue jeans, I decided to stand in line, along with many people.

WHITEHOUSE: President Obama Toasts President Lee Myung-Bak of the Republic of Korea | The White House