Think about it: the whole idea of a tradition causes us to turn off our brains.
Dr Liam Fox, Shadow Health Secretary, said the whole idea of a cash transaction is abhorrent.
There is something fundamental about this score, inextricably linked to the whole idea of movie music.
The whole idea behind the Constellation is simple: personal service is the ultimate killer app.
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The whole idea behind the consortium was to keep the medal in the North East.
Colby admits he's following the market, not leading it, but that's the whole idea.
"The whole idea is to establish the rule of law, " says Oxy spokesman Lawrence Meriage.
From that moment, I began to get curious about he whole idea of leadership.
Well, the whole idea of personal branding started with a 1997 article in Fast Company.
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When Washington announced its economic stimulus plans last year, he opposed the whole idea.
The whole idea of a cap-and-trade scheme is that you fix quantity, not price.
This brings yawns from the multinational companies, which snubbed the whole idea of exploiting coal-bed methane.
In any case, he cannot now afford to be seen to be sabotaging the whole idea.
KPMG, another professional-services firm, thinks the whole idea of a gateway into Africa is dated.
The whole idea of marriage, in my view, is to have someone you love by your side.
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That had been the whole idea, the lofty rationale behind the snow-globe collection and the flea-market eyewear.
"The whole idea behind the company was really different from what we now call genomics, " says Rathmann.
The whole idea of solar satellites and energy beams may seem farfetched to the rest of us.
It is also Europeans' continued ambivalence about the whole idea of exercising power on the world stage.
Hooking up with Nasdaq does give SharesPost, and the whole idea of trading private shares, some added legitimacy.
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This fits with the whole idea of network economics, best explained with the simple example of the telephone.
But Thiel goes much further: he dislikes the whole idea of using college to find an intellectual focus.
"The whole idea of status and conspicuous consumption is old luxury, " Danziger explains.
Or, more like it, the whole idea was completely flawed from the start.
There is no mystery that Elizabeth Warren was opposed by Republican senators -- who opposed basically the whole idea.
One of the magnificent things about this country is the whole idea that states are the laboratories of democracy.
If you think about it, the whole idea is a recipe for disaster.
But the whole idea was to pursue a common agenda around common interests.
Several green pressure groups, and even some energy and power company bosses, think that the whole idea is unworkable.
That contention, that policing will improve, is ultimately how the whole idea will be judged in the long term.
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