Any walker who stands for a moment, silhouetted against the mountain skyline above the glacier, automatically looks heroic.
Or Donna Karan, who stands for ethical consumption and ageless style.
Look at the members of your founding team: who rolls with the punches, who stands for what she believes in and who hides her head in the sand at the first sign of change?
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But while the theory might have intellectual appeal (it's always nice to encounter a politician who stands for something), it's hard to hold that position and govern responsibly in concert with a Democratic president and Senate.
"I assume that Senator Clinton -- who has spoken out strongly against military discrimination, who stands for civil unions and respect for same-sex couples -- understands that gay Americans are not immoral, and she ought to say so clearly, " said Evan Wolfson, executive director of Freedom to Marry, a group that advocates same-sex marriage.
Someone who stands up for a cause or conviction can be regarded as a hero, a rebel or sometimes both.
It was a ninth test century for Astle, who shared 91-run stands for the fourth wicket with Scott Styris (34) and the fifth with Craig McMillan (54) after the Kiwis had slumped to 17-3.
KIDSAC, which stands for Kids who are Insulin Dependent Searching for a Cure, has been backed by medical company Bayer Diagnostics.
The plans define who and what the brand stands for and the emotional connection that makes an offering meaningful to the individual person.
Like any brand that has lost its way, the GOP needs to clearly establish who it is and what it stands for.
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"In light of his recent comments we've had a nice reminder to people of who he is and what he stands for, " Murphy said.
Who a company is, what it stands for, must register as absolutely genuine, especially in a relationship-driven business such as yours.
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Speaking at the time, Mr Thompson said it was "a fitting tribute to a man who personified so much of what the BBC stands for".
"People see Washington as a place of powerful interests, where they need a president who takes their side and stands up and fights for them, " says Tad Devine, a chief Gore strategist.
Next to the piles stands a line of landscapers who have signed up for the leaf blower exchange.
Li, who stands atop the conglomerate, could not be reached for comment.
That has reinforced a public belief that it stands for intransigence, and repels many who might otherwise vote for Mr da Silva.
"As a public company, stock is our currency, " explains the company's chief, Steven Schneider, who took the top job when Zap, which stands for "zero air pollution, " bought Schneider's auto repossession business in 2002.
But while these men - who are themselves competing for the leadership mantle - are the face of the NTC, it is unclear who stands behind them.
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The second was a show of deference to Hiroshi Okuda, Toyota's chairman, who heads the Keidanren, a powerful business federation, which stands for company management and is a vocal advocate of both lower labour costs and wage-bargaining reform.
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But Goodhill, who shared an Oscar nomination for his work on The Fugitive, stands resolutely behind MaxiVision.
He simply stands in for an entire generation of male action stars who are also just stand-ins.
At least in New York, as the law stands now, it appears that vendors who provide molecular structure files for home replicators will not be required to collect sales tax.
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He stands on the shoulders of all those people who have incessantly prayed for a day when "justice will run down like waters and righteousness as a mighty stream" (Amos 5:24).
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Superintendent Messer (ph), thank you for doing such a magnificent job of maintaining Arlington National Cemetery in honor of those who are buried here and as a tribute to what all America stands for.
And I reaffirm that America stands as one in our support for the men and women who defend it.
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The 75th-minute penalty prompted a silent, defeated exodus from the stands and when Forlan floated an exquisite pass to Suarez who then crossed for Alvaro Perreira to head home Uruguay's third deep into injury time the stadium was only half full.
Mr Rajaratnam will appeal but if it stands, the conviction is a major victory for emboldened prosecutors, who are making insider trading and market abuse a priority.
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