So be an expert in your body, listen to that gut feeling, and find a provider who listens to you.

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Anyone who listens to a Kenyan who longs for cohesion and peace knows this yearning comes from a place far deeper than partisanship.

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But as TIME's Person of the Year Jeff Bezos of Amazon.com continually exhorts anyone who listens, not even 99% customer satisfaction is good enough when it comes to cyber-fulfillment.

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An employee who listens to customers and their problems, focuses on the issue presented, shows a willingness to work to find solutions, and cares enough to help resolve their concerns can create a lasting bond with a customer.

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Who listens to her these days?

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Anyone who consistently listens to the news media cannot ignore the regularity with which economics pundits are wheeled out to pronounce on this or that set of statistics.

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Plumping down at his receptionist's desk, and ignoring his tidy and little-used office, he listens to two businessmen who want to build a cinema but are facing hurdles getting the local authority to seal the project.

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And there are plenty on the Conservative benches who believe Mr Clegg's party has got far too much of its own way - that David Cameron listens to his Lib Dem partners more than them.

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