Bank of America ( BAC - news - people ) aims its bank- card pitch at employers who buy them in bulk as staff gifts. (BofA declined to comment on whether employers receive a discount rate for buying scads of cards at a time.) There's no dormancy fee with BofA's product, but after nine months the cards become worthless, whatever the remaining balance is.
Workplace happiness is also a recurring theme for Ridge, who says he consciously aims to make WD-40 a fun place to work.
"We have seen firsthand the amount of work they are doing behind the scenes at the moment, " continued the 30-year-old, who runs a company which aims to help integrate foreign players who move to England.
Co-founded by a programmer who got fed up with his bank, Simple aims to cut the clutter of banking through a stripped-down presentation.
Although less palatial than, say, the British ambassador's residence, many might find it opulent for the head of an outfit that aims to help the billion-odd who live in rural wretchedness.
Stupid question: what happens when an iPhone 4 user aims his front-facing camera at the screen of another caller who is video calling them?
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The goal was to topple the Taliban who had given safe haven to al-Qaeda, although in the following years the aims of the British mission broadened.
But his new venture called SmartMoney Entrepreneurs, an equity-based crowdfunding platform, aims to solve that problem for other social entrepreneurs who want to change society for the better, but turn a profit at the same time.
Shauna Mei, who is launching online specialty retailer AHALife this month, aims for her site to be a two-way conversation.
Chrysler aims to clear out current-year models by waiving payments for 90 days to consumers who finance the purchase through Ally Financial.
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Exhibit A is the Coalition for Fairness in Tax Compliance, which aims to block proposals it says would unfairly burden small businesses and self-employed folks who comply with the tax law in an effort to catch those who don't.
And AstraZeneca's recently approved statin, Crestor, could swell the market by another 30 million people in 2007, when it expects to complete a 15, 000-person study that aims to prove Crestor prevents heart attacks in people with normal cholesterol but who are at high risk due to inflamed arteries.
The corollary is, she says, that it also reassures parents who do have ambitions for their children that they are being catered for - one of the government's main aims.
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