After South Africa's first democratic elections in 1994 Johannesburg experienced a new, unofficial apartheid as businesses moved away from downtown to the city's wealthier, whiter, northern suburbs, leaving the city center a shadow of its once dynamic self.

CNN: Johannesburg's growing pains

Why is it important that the Brazilians coming to the U.S. tend to be whiter or lighter skinned?

NPR: Afro-Brazilian, African-American Ties

For one thing, West Virginia's electorate is older and whiter than average.

ECONOMIST: West Virginia��s governor��s election

The Institute of Directors is among those bluntly saying it's shocked, and that government procurement has to be whiter than white or else companies won't bid.

BBC: First Class Fiasco

First, finding a shade that's not dowdy nor too electric, that makes my teeth look whiter and my skin look alive, is no easy feat.

WSJ: Lipstick That Goes the Distance | Outer Beauty

Kindle Paperwhite's screen has 25% higher contrast - the blacks are blacker, and the whites are whiter.

ENGADGET: Amazon announces $119 Kindle Paperwhite with illuminated, capacitive touch display