Consider the case of Florida, the state that put George W. Bush in the White House by a margin of fewer than 300 votes out of the five million plus that Floridians cast that year.

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Mentholated cigarettes account for roughly 30 percent of cigarettes sold in the United States, and they are favored by African-American smokers by roughly a threefold margin compared to white smokers.

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Despite drawing some bipartisan report, the margin would not be sufficient to override a White House veto.

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White never felt the need to draw little faces in the margin to make his meaning clear.

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White still likes ST Micro for its focus on higher-margin chips for such gadgets as mobile phones and digital cameras.

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White evangelicals in general prefer Mr McCain to Mr Obama by a margin of 44 points (the figure for Bush versus Gore in the summer of 2000 was only 30 points).

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Meanwhile, independent voters say they are more likely to vote Republican, by a margin of 10%, according to YouGov. The Democrats trail among white, male, middle-class voters in particular.

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And investing in White Space so the company can find new markets, and new solutions, before competition eliminates the margin altogether.

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