The market for white goods remains largely regional, thanks to high transport costs and different tastes.
ECONOMIST: Manufacturing in Europe: How to make it | The
He points out that firms with 10% of Europe's market share in white goods have changed hands since 2000, yet Europe's top four producers have only a combined 60% share, compared with the 90% of their counterparts in America.
In a market as fiercely competitive as white goods, this was a sure recipe for trouble.
ECONOMIST: The troubles of Moulinex-Brandt: Kitchen sinking | The
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