White Desert founder Patrick Woodhead, who led the very first east-to-west traverse of Antarctica in 2002, envisioned the camp on one of his many expeditions.

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But tour operator White Desert is determined to change that.

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Buff or saline-white desert dragged out between fields of sugarcane and cotton, mango orchards and clover and wheat, soaked daily by the tube wells that Nawabdin Electrician tended.

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From afar, it looks so simple - a pure white wedding cake rising up from the desert.

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At its potash facility, giant tractors scoop up mounds of glistening white mineral-rich brine dried by the desert sun.

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Sunni and Shiite, black and white, Arab and non-Arab wending their way to the desert.

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They have countless white and red varietals to choose from, plus sparkling wines and even desert wines.

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Set in the remote, post-apocalyptic desert landscape that is Landers, California, the 38-foot high white dome was built in the 1950s as a research facility by George Van Tassel, a test pilot and aeronautical engineer for Howard Hughes.

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At 9:00 A.M. in the Iraqi desert, where the thermometer has already crossed the 100-degree mark, a white Chevrolet Tahoe barrels along at 70mph north to Basra.

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Out there in the desolate, lunar like desert of northern Chile is a mineral-rich ore called caliche -- once known as white gold.

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That left precious little white space in the middle of Page 8, the former barrenness of which had seemed like the Nevada desert.

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