Even before the ink had dried on the Arizona law, CIS issued talking points insisting that it was nothing more than a mirror image of the federal law--a claim that Byron York, National Review's former White House correspondent, immediately repeated in his column.

FORBES: Magazine Article

In that case, it is better to save those messages for a speech, when you have a captive audience, a white paper for your web site, an op-ed column, or even a book or special report.

FORBES: Make Your Message Tight And Simple -Media Training

As I explained in a recent column, that is just a public relations term invented to scare gullible, white bread suburbanites.

FORBES: Forget Market Failure, Our Crumbling Democracy Speaks To Political Failure