Matchy matchy is how to wear your white bag this season.

WSJ: Tina Gaudoin on Style: Winter Whites

As Stewart was spelling out the rules of the plane, a flight attendant solemnly carried a full-length white garment bag from Nordstrom down the aisle, as if she were carrying the nuclear codes.

NEWYORKER: Leap of Faith

She is toting a white Hermes Birkin bag.

FORBES: Does Lady Gaga Deserve The CFDA Fashion Icon Award?

The bright red PlugBug World is easy to spot in a sea of white adapters in your bag or on the wall at the airport.

ENGADGET: PlugBug World brings global travel to the MacBook / USB charger

He pulls out a blue mesh bag dotted with green and brown gunk and empties the contents of the bag onto the white washed wooden planks.

FORBES: Oysters Are Back In New York City Waters

In the bag were three white mice, Supt Chitwood said.

BBC: US man accused of pizzeria 'mouse sabotage' attempt

He placed the fish with the oil, herbs (fresh thyme, sea salt and white pepper) and garlic in a ziplock bag and poached it in boiling water.

FORBES: Barbados, The Rum Island

He's dressed in white shirt and trousers and his only possession, a cloth bag, is slung around his neck.

BBC: Muhammad Idrees: Abandoned by India and Pakistan

Most days, she carried a tote bag, black, with the name of her favorite nonprofit in white.

NEWYORKER: M&M World