While Steve Chang was the face of Trend Micro in its early years, his sister-in-law came to be his secret weapon.

FORBES: Asia's Women In the Mix: Eva Chen Battles the Hackers

And while most of the projects are micro-specks in the larger landscape of federal spending, they mean a lot to the beneficiaries and to the lobbyists like Lowery who help to secure them.

NPR: Signs of a Wider, Deeper Scandal in Congress

While countries such as Bangladesh started micro-credit programmes in the 1970s, low population densities in many areas of rural Latin America have meant that micro-credit schemes have been seen as economically unviable in the region.

BBC: Low interest loans for Latin Americans

Sure, there were gasps from the crowd at last week's Unpacked, but built-in 4G makes perfect sense, and while WiFi and a Micro SIM may make the Galaxy Camera an instant winner, it's Android that completes the package, as the glue that cements this latest category's promise.

ENGADGET: Editorial: Android cameras -- could Samsung's Galaxy gamble save the point-and-shoot industry?

While there has always been a role for things mini - especially in technology where the concept is defined in terms of micro and nano - marketers and consumers alike have increasingly accelerated adoption of the trend.

FORBES: Mini Is The New Maxim