There are very large opportunities for high-efficiency vehicles, which include electric, hybrid, high-efficiency diesel and high-efficiency gasoline.

FORBES: China's Auto Industry Shows Signs Of Impending Gridlock

Other similar channels vying for ad dollars include Oxygen, which is owned by General Electric Co.

WSJ: Procter & Gamble Signs Ad Deal With Oprah Winfrey Network

To commemorate the anniversary a special service will run on Sunday 13 January, which will include a steam locomotive and one of the first electric engines.

BBC: London Underground celebrations to mark 150 years

Other proposed measures include selling the mayoral number plate - TR1 - and the car, which could be replaced it with an electric one provided to the council free.

BBC: Southampton City Council agrees ?16m budget cut