But will there be pressure, whether direct or indirect, on them to produce a certain kind of result and that as human beings will their process be influenced by that.

FORBES: Ferguson on Better Research, Addressing Causes of Aggression and Mental Illness and Being Involved with Children's Video Game Content

Confusion about who provides what service, how much is their direct and indirect compensation, and whether or not the various parties are acting in a fiduciary capacity is the rule.

FORBES: Get Ready For The Ugly Truth About Your 401(k)