Unlike a bank loan or other types of debt financing, equity capital (whether it's an angel investment or venture capital) gives someone else an ownership interest in your company.

WSJ: What's an Angel Investor?

Whether you decide to seek an angel investment depends on your personal management style and the long-term plans for your company.

WSJ: What's an Angel Investor?

While some are particular to operating a crowdfunding platform, most of these guidelines are equally applicable for all equity investors, and should be carefully considered whether you are investing by yourself, in an Angel group, or through a crowdfunding platform.

FORBES: Why We are Picky: The Importance of Curation in Crowdfunding