"In a world where 50 percent of the budget of a film actually goes on promotion, as opposed to what you see on screen, the idea that we have a worlds where the consumer can exercise authority and sovereignty is absurd, " said Professor Toby Miller, director of Film and Visual Culture programme at the University of California.
"Even in cases wherewe haven't found trafficked women, the exercise of going in to these venues helps to reduce the demand for victims, " Mr Maxwell added.