The simple example is learning about which product to buy or where to get it from the advice of friends.
FORBES: Serendipity Lies At The Heart Of Business Relationships
Advertisers need to know how many people are going to buy, and where, so that the product is on shelves.
FORBES: Advertising Means Nothing If You Don't Have Predictability
Leading brands and major retailers use tools from the company: where-to-buy, product search engines, shopping engines and Facebook platform services.
FORBES: Google Fortifies Ecommerce Chops With $125 Million Acquisition
However, many bricks-and-mortar stores are falling victim to "showrooming", where consumers go in, play with the product they want, and then buy it more cheaply from an online retailer.
BBC: Online shops take stock and move into the High Street
应用推荐
模块上移
模块下移
不移动