This includes searches conducted outside the U.S., particularly in emerging markets where ad rates are lower.
What DataXu does is develops the algorithms that use auction data from display, video and mobile to identify market segments where ad spend is actually working.
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She cited the migration of users to mobile, where ad rates are lower, as another factor depressing ad rates, promising that mobile rates will also rise in due course.
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Lacey writes: Because of its dual revenue stream from advertisers and subscribers, ESPN has been able to shell out exorbitant fees for long-term rights to dominant sports packages where ad-supported broadcasters have not.
Today we cannot control when, how and where our ad is going to be viewed.
So then you, let's look at where the ad money is going, and what you see is that the Republicans are putting their ad money into about 29 districts.
Jason Helfstein, a CIBC World Markets analyst, says the company should continue to enjoy outstanding growth because its stations are in large markets, where recovering ad rates will be juiciest.
The senators who live in the states where the ad is airing just happened to be the key swing votes for health reform - mostly conservative Democrats and a few moderate Republicans.
Its algorithms can suggest the best price to bid for keywords, based on where the ad will appear on the results page and how many other bidders are present, factoring in constantly changing auction prices.
Then there is the process of automatic ad optimization where many versions of a single ad get pitted against each other in search of the one that gets clicked the most.
It was the ad where she cautioned that the next president would have to deal with crises.
Eventually she was moved around the country where she attended ad-hoc schools.
Between stories the audience splits into small teams for absurdist language games with obscure rules where cheating, ad libbing and quarrelling are actively encouraged.
Barring the arrival of Huffington's mythic twin and a turnaround in its sales efforts, AOL could face a future where display-ad revenues grow, but not as quickly as subscription revenues shrink.
Mr. PATRICK RUFFINI (Republican New Media Consultant): The great thing is that not only where one winning ad make it on TV, but you'll have hundreds of ads that might not win being circulated around the Web, and it gets people to spread the message virally.
Google's "Audio Ads" platform, an extension of AdWords, automates the process considerably, giving customers with an easy way to designate the time, station format, geographic market and demographic audience they are trying to reach and providing them with an "ad creation marketplace" where they can collect bids from ad specialists who can work with them to create their radio spots.
When a user clicks on an online ad, several pieces of data are transmitted, including the web address of the page where the user saw the ad.
Read about the (literally) explosive ad and where you can find out more inside.
But this is the age of social media, where even a trite ad can stir up a tempest.
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Former Vice President WALTER MONDALE: When I hear your new ideas, I'm reminded of that ad, Where's the beef?
The shift, in an industry where marketers usually make ad agencies audition for months for big advertising accounts, was shocking.
Like the one before it, the deal grants him control over a portion of ad time where Seacrest is actually peddling products directly.
But it appears that one savvy advertiser is using it in a promoted tweet (a recently introduced Twitter ad product where an advertiser can purchase the tweet that automatically appears at the top of a given search).
More curious than where I saw the ad touting the streamlined bottle was the content and intent of the ad, which tries to convince beer-drinkers that the shape of the bottle is a worthwhile reason to give up other imported brews and come back to Heineken.
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Ad blocking is highest in Europe, where Austria is tops with a 22.5% ad blocking rate.
And throughout all of this the gulf carriers continue doing ad hoc deals where necessary (Emirates talking to American, for instance) and re-writing the rules.
We practice tough love at my ad agency, where we are ramping up efforts to coach individuals personally and professionally by offering fair, honest appraisals of their performance and then rewarding them accordingly.
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Last summer, Boston-based Where, which runs a mobile ad network and location-based recommendation service, opened a development center in Croatia to supplement its 18-person U.S. mobile engineering staff.
Around the country people skipped work to fill movie theaters at 37 multiplexes where Cinedigm digitally broadcast the same ad-free feed of the memorial that was being broadcast to press at the Nokia Theatre across the street from the Staples Center.
And this is an issue where Mitt Romney is starring in an ad for this senator.
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